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Mi Encanto Hair Salon

The Mi Encanto project stands as the most comprehensive endeavor in social media, marketing, and branding that I've spearheaded to date.

From inception to execution, I crafted a brand identity for the business from the ground up. Collaborating closely with the owners, I conceptualized and designed a distinctive logo for the shop, developed a comprehensive Brand Guidelines manual encompassing typography, color schemes, brand strategy, and diverse multimedia digital content.

Logo

At the forefront of Mi Encanto's agenda was the development of a distinctive logo for their brand. They aimed for a design that would be instantly recognizable, iconic, and universally appealing to both genders.
The outcome was a beautifully simple logo portraying a content individual with a stylish hairdo.
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Brand Guidelines

The shop's logo was only the beginning, Mi Encanto also needed a cohesive identity and vision to create an instantly recognizable aesthetic across their marketing platforms and products. 
Mi Encanto's Brand Guidelines not only establish the typography and color schemes to be employed throughout their offerings but also articulate the brand's vision, positioning, purpose, and desired voice and tone.
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